Powel Pattern

Five patterns may be used as graphic elements in Powel’s marketing.

Each of the five patterns has been inspired by Powel and the four departments of the company: Construction, Asset Performance, Environment and Smart Energy. These patterns shall be used in communications related to the respective departments.

Powel

File types:

Construction

File types:

Environment

File types:

Asset Performance

File types:

Smart Energy

File types:

Guidelines

The department patterns shall be used as created, and shall not be altered in any way. One colour, one white, and one black version of each pattern shall be included in the file. The colour variants have a gradient that transitions from the additional colour that represents the department to ‘Powel-blue’.

When a pattern is inserted into a layout, it shall always begin at a corner or an edge. It shall also follow a single gradient that grades the pattern from 0–100% opacity. This means that the pattern should have 100% opacity at the corner or edge from which it originates, and follow the gradient outwards to 0 %. The pattern shall never appear to suddenly stop/be cut off.

It is not permitted to rotate the patterns at angles other than 180°.

Using Patterns as Overlays

Overlay on colour surface
White background
Overlay on colour surface
Blue background
Overlay on colour surface
Black background
Overlay on photo
Black background
Overlay on photo
White background
Overlay on photo
Blue background

Patterns may be laid over colour surfaces and images.
In such case, they shall be set to the same colour as the background colour.