The Powel Colour Palette
Powel Blue
Main colour
PMS: 3135c
C: 100 M: 0 Y: 20 K: 0
R: 0 G: 142 B: 170
#008EAA
White / paper colour
Main background colour
PMS:
C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255
#FFFFFF
Powel Black
Alternative background colour
PMS:
C: 10 M: 10 Y: 10 K: 95
R: 40 G: 40 B: 40
#282828
Construction
PMS: 2025c
C: 0 M: 50 Y: 71 K: 0
R: 255 G: 138 B: 61
#FF8A3D
Environment
PMS: 361c
C: 77 M: 0 Y: 100 K: 0
R: 67 G: 176 B: 42
#43B02A
Asset Performance
PMS: 7758c
C: 1 M: 0 Y: 97 K: 14
R: 212 G: 195 B: 4
#D4C304
Smart Energy
PMS: 3242c
C: 44 M: 0 Y: 20 K: 0
R: 113 G: 219 B: 212
#71DBD4
This is the Powel colour palette. Powel shall always appear in blue – light and clean. In certain cases, a black background colour may be used to create contrast and highlight technology. See the separate rules for the use of a black background.
Colour ints
The colours in the profile have limited tints that can be used in design. This is because the tints used must be consistent and easily recognisable.
Only Powel Blue and Powel Black may be used with tints. When the additional colours are used in patterns, they must transition (in a gradient) into Powel Blue. When used by themselves, they must not be used with tints.
Powel Blue 100%
#008EAA
Powe Blue 90%
#1A9AB3
Powel Blue 80%
#33A5BB
Powel Black 100%
#282828
Powel Black 90%
#3D3D3D
Powel Black 20%
#D4D4D4
Powel Black 80%
#535353
Powel Black 10%
#E9E9E9
Powel Black 30%
#BEBEBE
Powel Black 5%
#F4F4F4
Colour Distribution
To ensure that Powel is always recognisable, the amount of each colour should be as similar as possible on all surfaces and layouts.
Blue is the colour that should be associated with Powel. We wish to communicate credibility, purity, usability and sustainability, and therefore our design should be open and bright. The best way to achieve this is through the use of large, white surfaces where Powel Blue is used for distinctive elements such as the logo.
The background colour should usually be white, but may be broken up with Powel Black. See ‘Link to section’ to access the special system for the use of black as a background colour.
The additional colours should be used sparingly, and usually only in pattern gradations. They can also be used to highlight and indicate the distinctive qualities of the department, or for the categorisation of graphs and figures (as needed).
The distribution of the colours in Powel’s designs. Blue should be the colour associated with Powel. Powel should appear light and airy, and this is best achieved through the liberal use of white.
Rules for the Use of Black as a Background Colour
To create the tension and contrast in the layout, it is also possible to use black as an alternative background colour.
It is important that the black background colour only be used as a contrast to the white, and that the rules of use are followed carefully.
Usage Rules:
Black should only be used as a background colour in cases where the layout, publication or printed matter has enough pages or sections to achieve a ratio of white and black that is approx. 70/30.
Individual designs, e.g., rollups or info screens, must have a minimum of two copies before a black background may be used. If more than two copies exist, then one should stay as close to the 70/30 ratio as possible.
When using a black background, the pattern and logo should only be used in a white colour. To avoid losing the blue colour, Powel Blue may be used in headings in these cases.
The entire body text must then be set to white. On printed matter, one must compensate for the loss of letter thickness by increasing it from ‘Light’ to ‘Regular’. If you have access to the variable version of Source Sans, 350 will be preferable to 400.
Images may be used as usual on top of black backgrounds. However, if a pattern is laid over the image it must be the same colour as the background.
The presentation has more white slides than black